virtualfashion

CGI meets haute couture in Thomas Traum’s virtual experiment

Team of creatives at Thomas Traum, a Swiss agency for digital innovation teamed up with British fashion designer Cristopher Raeburn to land this magic fashion concept for his S/S collection. Titled “Meridian” the movie clearly crosses that mind tickling border between fashion, storytelling and video game graphics.

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Meridian sets place at a military wasteland, inspired by a desert boneland in Arizona where old airplanes are stored waiting for reappropriation. In a digital rendered replica a model is by flying airplane particles dressed in one of Christopher Raeburn’s signature looks. “We wanted to explore the possibilities of 3D-modeling clothes in a high fashion context and make a virtual version of a complete 3D fashion look,” says Thomas Eberwein, founder of Thomas Traum.

The film does not strive for photorealism but instead brings fashion concepts and storytelling together in a product line. By using 3D scanning and 3D software Marvellous Designer, earlier featured on Magic Fabric, the film results in an expression we have so far only seen in video games and opens up a new interesting digital landscape in fashion.

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thomastraum.com

christopherraeburn.co.uk

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