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Creative Lead / XR Director

Website Playar

We are PLAYAR, an AR agency rooted in pop and game culture and creating immersive and entertaining augmented reality experiences for brands and agencies on Snapchat, Instagram, Facebook, TikTok & web (WebAR). Our office is located in Antwerp but we serve clients across the globe. Since our inception in 2020, we have developed over 200 experiences for the likes of Disney, Samsung, Gucci, Oreo, DIOR, Coca Cola and many more

To support our recent growth we are looking for energized and talented people who love to be surrounded by creativity, cutting edge tech, design, code and being part of an inspiring team of like-minded people.

As a company we value a healthy work-life balance and offer our employees the opportunity to combine office and remote work.

We are currently looking for a FULL TIME:



In this role, you will lead a team of (motion) designers, 3D artists and developers in creating world class immersive experiences for a wide range of national and international clients. You like to push boundaries and are excited about the endless possibilities mixed reality offers for brands to engage with consumers in new and exciting ways, whether these be AR games, fashion try-ons or location-based experiences.

With your vision, you show your team the way and are not afraid to get your hands dirty yourself. You are an ambassador for our agency and evangelize AR. With your enthusiasm about technology, (3D) design and interactivity, you will take on the exciting mission to inspire and guide brands in putting the next step in customer engagement in an AR/XR/Web3 world


What you will do


-Take responsibility of overseeing the concepting, design & development of immersive & interactive AR experiences for global brands on Snapchat, Instagram, Facebook, TikTok and the web (WebAR/Web3/Virtual worlds)

-Lead the creative team and ensure the output is of the highest quality. Be approachable. Put value in giving people the room and responsibility to grow.

-Be an advocate of great design & guard the application of UI & UX design principles throughout our experiences

-Build creative pitch decks & presentations that inspire brand teams & convince them of the power of Immersive experiences to engage consumers in never before seen ways

-Keep a close eye on developments in the world of AR / VR / 3D / Design / NFT’s / Metaverse & Web3 and are passionate to share your findings with our team and the outside world

-Work & thrive in a small team of really nice and talented designers, 2D/3D artists, project managers & developers


What we expect

-You have 5+ years of experience concepting, designing and art directing 3D / Interactive brand experiences, with a minimum of 2 years in a team leading role.

-You feel at home in a multidisciplinary team of creatives, developers and producers

-You are a true creative chameleon able to adapt to any style of brief or client, whether this be a fun and colorful AR game for an FMCG brand or a high-end immersive experience for a global luxury brand

-You are fascinated by new technologies like AR / VR, interactive gaming, real-time 3D, and all things Web3. You preferable have experience in these domains.

-You are passionate about everything you do and you are a good communicator & team player

-You are not afraid of working in a high pace environment with a new challenge every day

-Good verbal and written knowledge of English


Bonus Points

-Familiarity with web development frameworks & AR engines like three.js / Babylon.js / 8thWall / Niantic

-Good spoken and written knowledge of French


What we offer:

-A positive, inclusive, and happy work environment

-Flexible working conditions with 3 days in the office and 2 remote working days

-A market conform salary

-A laptop

-Monthly meal vouchers

-A hospitalization insurance package

-26 vacation days (excluding national holidays)

-Free coffee, drinks, (healthy) snacks, fruits and office lunches on us

-A small but welcoming bunch of like-minded individuals

-Fun team-building events, game nights and nights out together


To apply for this job please visit