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Newly graduated Israeli fashion designer Roei Derhi was recruited to H&M:s design department and in 2019 launched his own studio - a fully digital one. With one foot still in physical fashion design he is now running Placebo digital fashion

What if the great legacy of fashion at museums could take on a new life projected in your own living room? Maybe even worn yourself if 3D? As museums and art institutions globally seem to struggle to attract and keep

How does our perception change when fiction looks as real as reality? Joseph Cross,  senior concept artist at American Bungie pushes the magic border with his robotic characters, excelling in tricking the human eye. Originally trained in traditional illustration Joseph bounced

What is NFT fashion and is it worth paying for? Gucci recently sold a NFT fashion version of its Dionysus bag on Roblox Corp.’s platform as for about $4,115. That’s more than the price of the physical item. Kering SA stablemate

Balenciaga drops the runway and turns to game mechanics.   Global fashion brands have for a long time been exploring how CGI can create entirely new ways of interacting with their customers. 2020 might have even further accelerated virtual fashion experiments as

“We want to show a completely new way to produce and sell fashion. Another world is possible” says Atacac founder Richard Lindqvist. With a renowned career as a fashion designer running his own studio as well as consulting mega brands

Customizable characters or the ability to create your very own avatar is a well known element in video games. Major game studios are even creating customization interfaces that are reminiscent of a real world fitting room including the ability to

Kate Moss will have to look for a new job - the instant media response after a Manchester Metropolitan University  press release suggesting a new virtual direction in fashion. Runway models are replaced by digital replicas - "near-faultless copies"  that need no sleep

Team of creatives at Thomas Traum, a Swiss agency for digital innovation teamed up with British fashion designer Cristopher Raeburn to land this magic fashion concept for his S/S collection. Titled "Meridian" the movie clearly crosses that mind tickling border

Digital fiction is still where the most mind-breaking and visually seductive stories take place. But as technology advances the opportunity of creating interesting visual experiences expands to a wider group of creatives. Speaking to the humans senses in digital and physical form