Bury the catwalk, build an empire online?
Balenciaga drops the runway and turns to game mechanics. Global fashion brands have for a long time been exploring how CGI can create entirely new ways of interacting with their customers. 2020 might have even further accelerated virtual fashion experiments as
A crisis accelerating digital fashion experiments?
Digital fashion breaking grounds in times of uncertainty What would a store with no products look like? Last year Karinna Nobbs, educator, and fashion researcher, proposed an alternate retail future launching HOT:SECOND - the world’s first circular economy retail concept. This
Atacac uses game tech to disrupt fashion
“We want to show a completely new way to produce and sell fashion. Another world is possible” says Atacac founder Richard Lindqvist. With a renowned career as a fashion designer running his own studio as well as consulting mega brands
Machine learning for retail
Online fashion retailer Zalando has teamed up with Google, using machine learning to create a new virtual fashion experience letting shoppers create their own designs in 3D. The initiative called Project Muze uses a neural network trained with design preferences
Fashion learning from character customization
Customizable characters or the ability to create your very own avatar is a well known element in video games. Major game studios are even creating customization interfaces that are reminiscent of a real world fitting room including the ability to