Reach out with magic ideas!

[email protected]


Virtual Fashion Designer

lockwood publishing

Virtual Fashion Designer

Website Lockwood Publishing

About the job


At Lockwood Publishing, we’re pioneers in the virtual fashion industry, crafting immersive experiences that redefine the way people interact with fashion in the digital world. With a keen focus on innovation and creativity, we specialize in developing cutting-edge virtual clothing and accessories tailored for our userbase within Avakian Life. Our dynamic team is dedicated to pushing the boundaries of fashion in the digital realm, catering to a diverse and vibrant user base aged 13-30.

Driven by a passion for fashion and a commitment to excellence, we strive to create captivating virtual environments where users can express their unique style and creativity. Through meticulous attention to detail and a deep understanding of market trends, we bring virtual fashion to life, seamlessly blending real-life inspiration with imaginative designs.

Join our vibrant team as we seek a talented Virtual Fashion Designer to play a key role in shaping the digital fashion landscape here at Lockwood Publishing. If you’re a creative thinker who thrives in a fast-paced environment, ready to embrace innovation and contribute to our dynamic industry, we want to hear from you.




  • Design and develop high-quality virtual clothing, accessories, hairstyles, and beauty assets incorporated into collections, aligned with current fashion trends and target audience preferences.
  • Conduct thorough trend research, analyse retail market data, and identify upcoming styles and themes to inform design concepts.
  • Translate physical fashion trends into innovative and visually appealing virtual designs, considering technical limitations and software capabilities.
  • Embrace creative challenges across a diverse range of themes, including fantasy, sci-fi, and various other thematic collections, seamlessly blending real-life trends into our in-app experiences.
  • Understanding of 3D design software (e.g., CLO3D, Marvelous Designer) to support the concepts for the creation of detailed and realistic virtual garments.
  • Familiarity with the fundamentals of texturing, including material properties, surface detailing, and texture mapping techniques (Substance Painter).
  • Collaborate with 3D modelers and texture artists to ensure seamless integration of designs into virtual environments.
  • Stay up to date on emerging technologies, particularly in AI-powered design tools, and explore their potential application in virtual fashion creation. Midjourney experience is a plus.
  • Maintain a strong understanding of garment construction principles and translate them effectively into the virtual realm.
  • Participate in brainstorming sessions and actively contribute to the creative vision of the team.
  • Effectively communicate design ideas and specifications to colleagues from various departments.
  • Demonstrate styling capability in dressing characters for our marketing materials, ensuring they accurately reflect the desired aesthetic and appeal to our target audience.




  • Candidates should possess a bachelor’s degree in Fashion Design or a related field, providing a solid foundation in design principles, garment construction, textile print placement, and fashion history.
  • A strong portfolio showcasing creativity, technical skills, and the ability to translate trends into compelling virtual designs is essential.
  • Previous experience in fashion design or a related field, whether through internships, freelance projects, or entry-level positions, is highly valued.
  • Proficiency in digital illustration software such as Adobe Photoshop and Adobe illustrator, is required.
  • Experience with AI Design tools, preferably Midjourney.
  • Understanding of industry-standard design software, including 3D design software like CLO3D, Marvelous Designer, is desirable but not required.
  • Candidates should stay updated on current fashion trends and consumer preferences, with the ability to translate market trends into virtual designs effectively.
  • Strong communication and collaboration skills are necessary to work effectively in a team environment and convey design ideas to colleagues from various departments.
  • A genuine passion for fashion and creativity, along with a willingness to push boundaries and explore new ideas in the virtual fashion industry, is essential.
  • Optional specialized courses or certifications in areas such as virtual fashion design, 3D modelling, or digital illustration are desired but not required.



  • Inclusive Company culture focused on collaboration and creativity!
  • Competitive Salary * Spot bonuses
  • 25 days of holidays & bank holidays – plus festive shutdown @ Christmas (exclusive to holiday entitlement!)
  • Discretionary Hampers and Gifts throughout the year
  • Healthcare and Benefits & Life Assurance
  • Flexible and hybrid working arrangements
  • Mental Health Support & Employee Assistance Programme
  • Pension Scheme
  • Voucher and & Discount Perks (Discounts of Cinema etc)
  • Family Friendly & Inclusive Company Policies



To apply for this job please visit