Any sufficiently advanced technology is indistinguishable from magic
Magic Fabric, founded in 2014, is an independent technology publication exploring the magical intersection of emerging technology, digital entertainment, and fashion.
I’m Julia Krantz, a creator and writer based in Stockholm, Sweden. Twenty-five years ago, I was a teenager playing Grim Fandango in my bedroom, completely immersed as the outside world faded away. It was the first time I understood how powerful digital experiences could be.
After completing my art studies in 2009, I became fascinated by the way the game industry portrayed clothing and textiles. While the fashion world chased seasonal trends, these digital universes were crafting visual languages and narratives of their own.
With a background in the arts, I’ve spent the past decade working with emerging technologies. As we move toward a future shaped less by advertising and more by participation and experience, the merging of technical and artistic disciplines feels more important than ever.












