My name is Julia Krantz and I’m a Swedish artist and designer with passion for virtuality, fashion and games.

As a recent graduate, I got more and more curious about computer graphics rather than refining my textile craft, discovering new dimensions of 3D technology and the way textiles, garments, and outfits were portrayed in the game industry. I was intrigued by its characters and fictional worlds contrary to trend-analytical thinking.

The game industry has over many years under tough market conditions strongly focused on creating strong and meaningful experiences its audience. Fifteen years have passed since I sat in my girl’s room playing Grim Fandango and I still remember the feeling of how the outside world just ceased to exist. The characters, the story and the music stuck with me for years. Even though I felt the game industry was not either targeting or speaking to me I felt a strong affinity. Using fairly simple computer graphics, I understood how powerful digital experiences could be.

In 2013 I was awarded a one-year working grant from the Swedish Arts Committee and decided to learn more about game development and how it relates to fashion. To highlight the borderland between the two is the purpose of this blog – to find the touchpoints between fashion, games and interactive technology and to empower, inspire and innovate the art form of virtual fashion. Maybe you are a designer, game developer, journalist or just curious about how game technologies relate to fashion. Either way, you are welcome as a follower.

Feel free to reach out!  info[at]juliakrantz.com

Visit my personal website on juliakrantz.com  Or why not start by reading a piece on why Fortnite is working with Nike and Adidas?