Reach out with magic ideas!



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Any sufficiently advanced technology is indistinguishable from magic


Magic Fabric is an independent technology publication, highlighting the magical interface between technology, games, and fashion. At its founding in 2014 digital fashion was not established as a work field. Today we are seeing a growing multifaceted ecosystem of startups, agencies, and production companies building, selling, and trading digital fashion products. Yet, we are only seeing the beginning.

Creatives and artists have always had a strong influential role in society, at the forefront of new developments and open experimentation. Right before the tipping point of mass adaption and scalability, you find work of the unexplored, the intuitive, on the cutting edge. Magic Fabric focuses on concepts, works, and individuals with the ability to, in a media landscape of visual overflow, find the magic merge of technology, fashion, and artistry.

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About me

My name is Julia Krantz and I’m an artist, designer, and writer based in Stockholm, Sweden. After finalizing my art studies in 2009, I got more and more curious about digital realities, looking at the way textiles, garments, and outfits were portrayed in the game industry. I was intrigued by its characters and fictional worlds contrary to trend-analytical thinking.

The game industry has over many years under tough market conditions strongly focused on creating strong and meaningful experiences for its audience. Twenty years have passed since my teenage me was playing Grim Fandango in my bedroom and I still remember the feeling of how the outside world just ceased to exist. The characters, the story, and the music stuck with me for years. Even though I felt the game industry was never either targeting or speaking to me I felt a strong affinity. I was amazed by how powerful digital experiences could be.

With a background in the arts, I’ve spent the last decade working in technology. Moving into a future that is less about ads and more about participation and experience, I am excited to see that merging technical and artistic abilities is becoming more important than ever.

Julia Krantz