About

Magic Fabric, founded in 2014, is an independent technology publication highlighting the magical interface between emerging tech, digital entertainment and fashion. I’m Julia Krantz, a creator and writer based in Stockholm, Sweden. Twenty-five years ago, I was a teenager playing Grim Fandango in my bedroom, completely transported as the outside world ceased to exist. That’s when I first understood how powerful digital experiences could be.

After completing my art studies in 2009, I became fascinated by how the game industry portrayed clothing and textiles. While the fashion industry chased trends, these digital universes were crafting stories of their own.

With a background in the arts, I’ve spent the last decade working in emerging technology. Moving into a future that is less about ads and more about participation and experience, I am excited to see that merging technical and artistic abilities is becoming more important than ever.