What is AR in fashion?
What is AR and how does it relate to fashion?
In opposite to a closed, immersive experience (VR), AR (Augmented reality) combines the impressions of real life with objects and interaction in virtual space. An example of this is the interaction in the mobile game Pokémon Go. You can experience AR in large numbers of apps and games available for your phone or even more powerful with a set of AR glasses.
By using an in real-life graphic overlay like this we can create not only a more entertaining but a more intelligent layer to our lives and surroundings. For fashion, this means e.g. being able to try out shoes or clothes in 3D just using our mobile phones. Or being provided with additional information about the products we are looking at when shopping in a store. Using computer vision we can also understand what objects and products we are looking at by visually matching them against online data. This might make it possible for you to see a pair of shoes on a person next to you on the subway up to pushing the button “add to cart” within a couple of minutes. Creepy? A Gen-Z customer would probably not agree.