AR Tag

  What is AR and how can it be used for fashion? In opposite to a closed, immersive experience (VR), AR (Augmented reality) combines the impressions of real life with objects and interaction in virtual space. An example of this is the

  The accumulated hours of Spanish lessons back in school, were they all just a waste of time? These Google AR glasses would suggest so. This Google prototype is basically bringing Google Translate into a real-time AR experience where you while

Newly graduated Israeli fashion designer Roei Derhi was recruited to H&M:s design department and in 2019 launched his own studio - a fully digital one. With one foot still in physical fashion design he is now running Placebo digital fashion

  This Lens Studio tutorial will show you how to make a 3D body tracking lens with Snapchat. Lens Studio is a powerful app built for artists and developers to create augmented reality experiences for hundreds of millions of Snapchatters. With tons

2021 was a great year for digital fashion enthusiasts as several giant tech players publicly announced their steps towards building the next generation internet - the Metaverse. As this opened many doors for digital fashion designers out in the world

Wanna Kicks virtual try-on allows people to try on shoes in Augmented Reality. The app’s premise is simple: users use the smartphone camera to focus on their feet. AR try-on helps to visualize the sneakers before they are delivered to

What’s the first thing that comes to mind when you read the word “3D makeup”? Well for most people it’s not even something they’ve ever heard of. For some, it’s the graveyard of fun yet clunky apps on App store

Digital fashion breaking grounds in times of uncertainty   What would a store with no products look like? Last year Karinna Nobbs, educator, and fashion researcher, proposed an alternate retail future launching HOT:SECOND - the world’s first circular economy retail concept. This