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Here Comes Adobe Firefly

Here Comes Adobe Firefly

The release of Adobe’s generative AI tool, Firefly, is a milestone in the incorporation of AI into creative industries’  toolbox.

Adobe is striving to make it easier for designers and content creators to fully incorporate AI into their creative processes by integrating it throughout their whole product suite, from idea to final delivery. With paywalls in place, it lowers the barriers to accessing AI and removes the necessity for traditional prompting. While it’s not the company’s first AI product, Adobe Firefly is the most ambitious and comprehensive. Firefly wants to give people who want to use generative AI to generate beautiful, realistic visuals with a user-friendly experience.

Users can simply describe what they want to see in natural language, and Firefly will generate an image that matches their request. Users can also fine-tune the results using sliders, brushes, and other tools that are familiar to Adobe users.

It is worth noting that Adobe has made it clear that they have only used images for training their AI product, Firefly, that they have usage rights for. These images include those whose copyright has expired, images that Adobe has purchased the right to use, and Adobe stock images. On the flip side this is a move towards making AI less accessible of the masses and models like Stable Diffusion might become increasingly important in keeping similar tools open for all. Adobe Firefly is yet in beta program and you can access more information and sign up to the waiting list here.


Adobe Firefly text to image AI