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a grid with sneakers in different colors designed by AI

Letting AI design sneakers

Why not let AI design sneakers for your next shoe collection?

Stan Van Der Vossen used so-called Generative Adversarial Networks in the development of thissneakerdoesnotexist.com, a site that generates an infinite variety of sneaker designs – all based on a dataset fed with Instagram images of existing shoe designs. The interface even lets the user tweak designs based on a set number of parameters.

In all its playfulness, the technology displays how Artificial Intelligence potentially could be used as a tool, or even direct the design process for fashion designers in the future.

A kind warning. Don’t fall in love with any of the designs. They do not exist.