NIKELAND on Roblox
Nike launches its own Metaverse on Roblox: NIKELAND. Nike created this immersive 3D space with the backdrop featuring its headquarters where fans can gather to create and compete. Players can participate in games such as tag, the floor is lava, and dodgeball. With the NIKELAND tool kit, creators can easily design their own mini-games from interactive sports materials. Players can also use the accelerometers on theirs mobile phones to transfer their offline movements to online. The entire virtual world is built around Nike’s goal to turn sport into a lifestyle and is free to visit.
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