As a pilot Swedish fashion brand H&M together with the agency DEPT and Journee has joined the playground of building metaverse-like virtual fashion experiences by launching a virtual showroom. On this platform, people can experience virtual garments while chatting with other visitors. The virtual showroom is so far only available for press, influencers, and stylists.

What is a virtual showroom?

A virtual showroom is an online platform or application that allows users to view and interact with a digital representation of a physical space, such as a store, exhibition, or event venue. Virtual showrooms are often used in the retail and fashion industries, as a way for customers to browse and shop for products from the comfort of their own homes. They can also be used to showcase new products, collections, or events, and to provide a more immersive and interactive experience for users. Virtual showrooms can be accessed through a web browser or a mobile app, and they often include features such as 3D modeling, animation, and augmented reality (AR) to create a realistic and engaging experience.

How are they being used in the fashion industry?

Virtual showrooms are often used in the fashion industry as a way for customers to browse and shop for clothing and accessories from the comfort of their own homes. They can also be used to showcase new collections or events, and to provide a more immersive and interactive experience for users. For example, a fashion brand might create a virtual showroom that allows customers to browse their latest collection, try on different outfits, and see how they look in different colors and styles. The virtual showroom might also include features such as AR and 3D modeling, allowing users to see how the clothing looks on a virtual model, or to try on virtual accessories and makeup. Virtual showrooms can also be used by fashion designers and brands to showcase their work and to connect with customers, journalists, and other industry professionals.