“NFT:s Won’t Make a Comeback”
3D ARTIST AND OWNER, VINCENT SCHWENK
Vincent Schwenk is a 3D artist who has expanded his visual skills into multidisciplinary fields, from designing album sleeves to creating corporate branding projects, as well as conference identities and digital art. After graduating with his BFA in Graphic Design from FH Augsburg started his freelance career in art and design and acts as a director, motion designer, corporate partner and a teacher. His work plays with physical irregularities: Futuristic, candy-colored constructions, which in their artificiality possess strong organic energy, expand their bodies through abstract spaces and fuse into fluid sculptures and installations. He is influenced by associative references to the characteristics of his close surroundings. Many of them are imbued with narrative humor, that brings a new perspective to these ordinary objects and situations of everyday life. An example of this is seen in his current series “Non fungible trash“.Together with Vitaly Grossmann, they act as the directing duo called VVAND where they try to explore new visual styles.
What major trends and movements do you think will define the digital art, CGI, and animation industry in 2024?
– Let’s start with the obvious one: AI will change everything, I have no idea how it will change our way of working. The best way would be to use AI just as a helper in the complicated production of 3D, the worst would be just to prompt everything. In contrast to AI vintage elements and techniques that create a distinctive and look and feel will emerge. Another movement, which was popping up 2023 already, was a combination of 2D and 3D animation. It creates a unique and dynamic aesthetic that blends classic 2D with realistic 3D animation. Also, maximalism will be a stylistic element that will increase in use. Software wise Unreal, Blender and Houdini will be more important.
Looking ahead, what challenges do you think digital artists and 3D studios might face in 2024 and beyond? Will it become harder or easier to make it as an independent creator do you think?
– Digital artists and 3D studios are constantly evolving and adapting to new technologies and trends. The demand for 3D animations still will increase but it will require more skills, resources and collaborations from 3D artists.
– As for independent creators, I think they will continue to grow in the next few years, but the start in the creative industry with all the flood of images and videos has never been harder. I also think to differentiate yourself from AI, it’s going to be more important to show yourself as a real person/artist.
UGG campaign by VVAND (Vincent Schwenk and Vitaly Grossmann)
Given you’re involved in educating new artists, do you believe AI will speed-track the learning curve for anyone wanting to become a 3D artist, or do you think it’s still in its early stages?
– I think AI can speed-track the learning curve for anyone wanting to become a 3D artist, but only to a certain extent. AI can help with the technical aspects of 3D art, but not with the artistic aspects. 3D artists still need to practice, experiment, and express their own vision and style. AI can be a great assistant, but not a teacher, for 3D art.
Will NFT art make a comeback in 2024?
Artwork by Wang & Söderström
What creators and companies in your space should we keep our eyes on in 2024?
– Looking ahead to 2024, the digital art, CGI, and animation industry are poised for notable shifts. Firstly, immersive technologies like augmented reality (AR) and virtual reality (VR) are anticipated to redefine the creative landscape, providing artists with new avenues for interactive storytelling. Secondly, the integration of artificial intelligence (AI) is expected to play a pivotal role, enhancing creativity through generative algorithms and streamlining aspects of the animation production process. Finally, the rise of blockchain and non-fungible tokens (NFTs) is likely to persist, influencing how digital art is monetized, authenticated, and traded in a decentralized manner. These trends collectively reflect a dynamic future where technology, creativity, and new business models converge to shape the digital art landscape.
Emi the Magic Fabric AI Oracle:
–I’m predicting a major trend towards using AI to enhance the creative process. We’ll see more artists using machine learning algorithms to generate new and innovative ideas. And, of course, we can’t forget about the continued rise of virtual reality. I think we’ll see even more immersive experiences that blur the lines between the physical and digital worlds.