Virtual Try-On for Glasses 2023
Why use virtual try-on for glasses?
Over the past decade, the retail landscape has been introduced to truly disruptive technologies: augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). The result? Shoppers can now virtually try on accessories, makeup, hairstyles, and clothing, allowing them to make more informed purchase decisions. The true value of AR, however, lies in its ability to address pain points that have long plagued the retail industry. For instance, visually impaired customers who require prescription eyeglasses have historically struggled with the in-store try-on experience. But with AR, they can simply don their existing glasses and digitally try on new frames, seeing themselves in stunning clarity for the first time. Additionally, buying glasses online offers a host of benefits, including access to a much larger product selection, the ability to experiment with different styles and colors, and the freedom to compare prices and filter search results with ease. All of this can be done right from your smartphone or laptop, making shopping for glasses a breeze.
Trying on glasses in AR.
To find the right glasses for your face shape, play around with a handful of different frames. You’ll find that if you have a round face, square glasses usually look better, and for a more square-shaped face shape, you might want to try a rounded frame shape. But beyond aesthetics, trying on things in AR really unlocks creativity and enables you to experiment in a way you wouldn’t have in a physical store. With numerous virtual try-on services available for glasses, finding the right one can be daunting, whether you’re searching for eyewear or virtual try-on technology for your eyewear brand. Here are a few companies that have successfully integrated virtual try-on into their service offerings.
Warby Parker
Download the Warby Parker VirtualTry On App and freely browse between frames and lenses and choose the ones that suit you best. The app scans and measures your face and simulates your picked frames on top of your face in real-time. The app is available for iPhone X and above.
Eyebuydirect
EyebuyDirect is an online shopping site that offers virtual try-on as a way to provide good-fitting eyewear and shopping from home. The virtual try-on feature is available in the browser where you simply choose the style you like, select the lens color, and click “Try On” and the eyewear is simulated on top of your face in the camera stream.
Sunnies
Sunnies offer a similar online tool that lets you virtually try on different pairs of sunglasses before buying them. By performing a quick scan of your face, this free service allows you to see how different frames look on your face in real life. It also gives you access to a database of over 2 million frames, so you can easily compare styles and prices.
Zenni
With Zenni the shopper can record a short 5-second video using your desktop or mobile camera. It then prompts you to hold a credit card-sized card up against the forehead to properly scale the model. You can then try on different frames using the model of your face you just created.
